Strands by Nour was born from a personal hair journey shared with thousands. Founded by content creator Nour Scoils, the brand grew alongside her audience as she documented her quest for healthier, longer natural hair. Rather than launching a large collection, Nour focused on creating one product she truly believed in, taking her community through every step of the formulation and branding process. Made for Sudanese hair, by Sudanese hair, Strands combines authenticity, expertise, and real-world results in every jar.